Tuesday, July 1, 2014

1 Yr Anniversary + Blogging Tips!

Pull out the Louboutins and designer dresses, it's time to celebrate the 1 year anniversary of SGB! You can subscribe here :) 

We live day by day without realizing how much has actually changed. It's not until a certain date comes along that we are reminded of where life has taken us. That usually happens during birthdays and New Year's Eve, but for me the beginning of July marks a whole new era. 

Last July I had officially committed to I had no expectations and just wanted to enjoy the ride; it couldn't hurt right? During that July, I had also found inner-happiness as certain events had aided me to change and I decided to leave all the negativity behind and embark on a new journey. During that month I had many personal changes and had even met my boyfriend. 

Besides the fact that my personal life has totally changed, my career has too. In the last year I had more doors open for me than I had ever imagined. Social media has truly changed my life and I will be forever grateful for an accidental chance to be able to influence people. I now travel, attend fashion week, worked with my favorite brands, and I get to deliver beautiful photos and clothing to people everyday! I have the chance to come up with anything I want! Honestly, so much has happened that I can't even try to put it in a nutshell. I need to write a book! LOL

This past year I have also learned about my personal style aesthetic and had even lost myself for a while. I wanted to be someone I wasn't to please people and now realize that staying true to your vision and style will always prevail. 

I always get asked - what have I learned about social media and blogging this past year? What are some tips to be successful? While I don't consider myself successful in any way, I do have some tips to offer. 

1. Consistency is key. Half-assing something will never get you results. Staying on top of posts and social media will. I know when I hit a few bumps in life I can't blog for a few days and I totally see a difference in traffic/engagement. If you're going to take something away from this, this should be it. This needs to be your new mantra. Building an audience takes commitment and consistency. 

2. A good camera. Images are crucial in blogging/social. If you don't deliver great imagery, chances are companies will probably pass on working with you. After all, you are pretty much marketing them for their benefit. Plus, wouldn't you prefer great quality images versus a fuzzy photo of a dress?

3. Stop trying to fit in. Embrace your inner-psycho and post about things that you would read. Post things that have never been posted and don't be afraid to stand out. 

4. Invest in photoshop. It's totally worth it. 

5. Find out what works for you/your brand. What works for the Kardashians might not work for you. There is no right or wrong answer to this. Trial and error are your best friend. 

6. Set a goal. Just 1 goal. For example, I want to work with x company. It can't be a super unrealistic goal but something you can strive for everyday. And once you achieve that goal, you can set a new one. :) I'm a true believer in positive energy. If you believe you can achieve it, you eventually will.

7. Experiment. I did plenty of experimenting this winter and literally looking through my old posts I'm like WTF was I thinking? LOL. I now realize my mistakes but I can learn from them and plan a different approach to my styling/posting. 

8. Don't pay attention to negativity. Part of being an online presence is having to deal with cyber bullying and negativity all the time. The best way to deal with it? Forget about them. Who cares? As long as they are talking about you, it doesn't matter what they say. It means you're relevant. As Gossip Girl says, you're no one until you are talked about.  

9. Get help. There comes a point where you CANNOT do everything yourself. Yes, this is a sad but true fact, especially for someone like me. I had to realize that I do need people to help me better my brand and the site. I have my family and close friends who help me on a daily basis. 

10. Don't give up on yourself. More often than not, it's hard not knowing what will happen and where you're heading. Sometimes it feels like you're not even doing anything and no one is reading your blog. Sometimes you might even cry into your boyfriends arms every week, but if you pull through, it's worth it in the end. "The highs will be really high, and the lows will be really low."

11. Be proactive. If you want a brand or designer to work with you, get after it. Chase it. Don't wait for them to reach out to you. There are thousands of blogs out there and you're just one of them. Hustle. Think ahead. Plan ahead. 

12. Everybody achieves success differently. The Blonde Salad had Flickr, and I have my Twitter. Not everyone knows, but I didn't start out with my blog, it's an extension of my previously anonymous Twitter. SocietyGrl was created to ramble about my life.